FEATURE: Style is everything

Posted by Jordan Butters on 31st July 2014

DSC_2589

In the number of years that I’ve been following the Maxxis Tyres British Drift Championship I’ve seen the series go from strength to strength – in organisation, in presence, in professionalism and in excitement.

DSC_2545

I’ve also witnessed the drivers and their machines follow a similar transition.

DSC_2848

Where five years ago you had a field full of cheap S-chassis Nissans at which little apparent attention had been paid to engineering, quality of workmanship and aesthetics, now you have a rich field of variety.

DSC_3524

Cars that actually look, sound and perform like real race cars.

DSC_3915

Drivers stopped making road cars suitable for drifting, they started building cars from the ground up.

DSC_2838

These are cars designed with one purpose in mind – complete decimation of rubber.

DSC_7838

Last weekend’s BDC event at Teesside Autodrome marked the mid-way point in the 2014 season, and much of the excitement leading up to the event was concentrated on this one car.

DSC_2794

Marc Huxley’s freshly built SR20-powered RA28 Celica. Hux’s craftsmanship and style is instantly recognisable – I’m sure you all remember his legendary dark grey Volvo estate, too?

DSC_7844

Seeing this car on the start line prompted me to take a look at the style element of the sport that we love, and why it plays such a big part in drifting.

DSC_4025

As a judged sport there has to be criteria that the judges work to.

DSC_3208

Exactly how the judges work and the factor that they take into account vary slightly from circuit to circuit, series to series and from one continent to another, but the underlying theme throughout is the same.

DSC_2600

The four cornerstones of drifting are – speed, line, angle and style.

DSC_3030

Aggression comes under the heading of style for the purpose of my point, but we’ll come back to that.

DSC_3127

I shouldn’t have to point this out, but style is the odd one out here.

DSC_2854

Speed is a number. The higher the better.

DSC_2921

Angle is also a number. Once again, the higher the better, as long as it doesn’t compromise speed too much.

DSC_3797

Line is tangible. You’re either on it, or off it.

DSC_3909

Style, however is open to interpretation. Your’s, the driver’s, the judges’ and the audience’s.

DSC_7795

Style is what makes drifting different to every other sport on four wheels.

DSC_3157

It’s a damn stylish sport too, the thrills, the spills…

DSC_7880

…the passion, the drive…

DSC_7999

…the comradery, the heat of the battle, I could go on.

DSC_3835

It’s a pretty broad term too. It covers everything from how a driver drives…

DSC_3326

…their initiations, their transitions, how aggressive they are on the track.

DSC_3659

It covers the choice of car, and how the driver chooses to present it…

DSC_7700

…everything from ride height, to wheel fitment, graphics and aesthetics.

DSC_8014

It covers the drivers themselves too, of course…

DSC_8054

…how they present themselves in front of media and fans alike.

DSC_3628

After being involved in the sport for a number of years I find it interesting to observe how drivers interact with the outside world, and how that has changed drastically in recent times.

DSC_2524

There’s no right or wrong way to present yourself of course, different approaches suit different drivers.

DSC_7714

For example, Monster Energy athlete Stephen ‘Baggsy’ Biagioni knows exactly how to act in front of the camera and fans in order to remain ‘on brand’.

DSC_2862

Pick any Monster driver from around the world and their signature style just ‘fits’ with the brand.

DSC_8090

Bold colours, professional presentation and an aggressive yet approachable demeanour appeals to the energy drink’s target demographic of young extreme sports fans one hundred percent.

DSC_7940

There are obviously huge differences in style when it comes to the cars of the BDC, too. In fact, more so than in any other form of motor sport, drifters have the opportunity to show case their personality through their choice of weapon.

DSC_2978

From what type of car they choose…

DSC_3962

…to their ride height…

DSC_7834

…and choice of livery or design.

DSC_3584

There’s not many other series in which a 1976 RA28 Celica can go toe to toe with a 1000bhp Toyota Supra, stick it in the door and push it to one more time.

DSC_8074

I was standing alongside Marc Huxley in the holding box after his and Mark Luney’s first two runs – one of Huxley’s first ever battles in this car (he only finished it the night before!) and Hux was literally shaking with adrenaline, rocking back and forth and screaming for the decision to hurry up.

DSC_8065

This is drifting. It gets you pumped.

DSC_3575

Sadly Hux didn’t win the One More Time, but he sent a message to the rest of the BDC field – this old car works, and I’m not afraid to use it.

DSC_3527

Two cars that garner a lot of media attention are Alex Law’s ridiculously low S14

DSC_7896

…and Joseph Ankers’ Japan-inspired Onevia.

DSC_3178

Jo didn’t have the best time at Teesside. A culmination of unforeseen mishaps before the event left him in the wrong frame of mind on the start line.

DSC_3635

Sadly it showed, as he removed his Onevia from the crash barrier on the final turn.

DSC_3721

Still, damage was superficial and he went on to give us one of the best battles of the weekend against William Rose in his bright red BMW compact.

DSC_3233

Despite the increasing move towards the competitive element in drifting, I’m glad that maintaining a sense of style is still prevalent within the sport.

DSC_2902

In the eyes of the media and the fans not only do they want to see great drifting, but they want to see great-looking cars doing it.

DSC_2725

Variety is the spice of life, so as long as the drivers keep on injecting plenty of personality into their builds, driving and demeanour, I’ll be happy to keep pointing my lens that way.

DSC_2852

Stay tuned for our full low-down of the events that unfolded at BDC round three in a few day’s time.

Words & Pictures: Jordan Butters
www.jordanbuttersphotography.co.uk

Written by Jordan Butters

Jordan Butters

Writer, freelance photographer and Editor of Drifted. Follow @jordanbutters on Instagram

Commentsb

  • Nice article Jordan! Grabbed myself some new desktops too 🙂

Socialb

  • About Drifted

    - What is drifting?

    International Drifting Coverage! News, videos and photos from around the drift-world! From grassroots to pro level, drifted.com has it covered.

    If you are a photographer with a passion for Drifting and if you would like to get some amazing coverage then please look at our contributer section.

    If you are a company looking for fantastic, targetted exposure please visit our advertising section.