Nissan Concerns Grow After NISMO Festival Gets Axed For 2025
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The NISMO Festival, a celebration of all things Nissan, typically held annually at Fuji Speedway in December, has been suddenly canceled for 2025.
Image credit: Nissan
What should have been the event’s 26th year won’t happen after Nissan made the sudden decision to pull the plug.
The official statement is vague, stating, “The decision follows a reevaluation of the festival’s content and operations.”
Thankfully, they also throw in some optimism, claiming they’ll “reassess the future direction of the NISMO Festival, with the aim of relaunching it as an even more engaging experience for fans.”
But there are still (understandable) concerns that this could mark the end of the festival.
The likely reason(s) behind the cancellation
Image credit: Nissan
While Nissan is framing the announcement as a positive refresh, which is plausible following last year’s huge NISMO 40th anniversary celebrations, it’s hard not to connect the dots with their ongoing financial troubles.
Nissan recently posted its first quarterly operating loss in over four years, alongside a recall of nearly half a million cars. At the same time, they’ve also been shutting down factories and design studios while cancelling future projects.
Adding in the supposed multi-billion-dollar merger with Honda falling through, and it’s clear things aren’t looking optimal for the JDM legends right now.
What we’ll be missing out on
Image credit: Nissan
NISMO Festival has been one of the most anticipated events on Japan’s automotive calendar, bringing together iconic race cars, road cars, and enthusiasts for motorsport worship at Fuji Speedway.
If you fancy an insight into what the NISMO Festival has to offer, who better to give you a guided tour into what makes it so special than drifting YouTuber Adam LZ?
Nissan has one of the most prestigious histories in both drifting and motorsport. We genuinely hope these are temporary cost-saving measures while they lay the foundations for a brighter future for the company and the NISMO Festival.
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Bill is a writer and photographer who has been part of the Drifted team since 2015. His work extends to various print and online publications, including Wangan Warriors.
As part of the King of Nations team, he traveled extensively for several years, capturing top-tier international drift events worldwide. His hands-on experience, including rebuilding his own Nissan Silvia S15 drift car, gives him unique insights into drift car building and global drift culture.
When not behind the lens or keyboard, Bill can be found browsing classifieds for his next JDM project or shredding virtual tires on popular simulators like Assetto Corsa, CarX, and Forza.
You can learn more about Bill’s story here or follow his socials on X (formerly Twitter), Flickr, Facebook, and Instagram.
