About Us

Founded in 2009, the Drifted team strives to bring you the best games, videos, tuning guides, car features, event reports and product reviews from the world of drifting.

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Our story 👾

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Drifted was founded in 2009 by three drifting enthusiasts. We realised that there was a real lack of drift specific online media coverage at the time and seeing that this was a growing trend and there was a real appetite from drift fans for the content we took the plunge and launched Drifted to fill the gap.

“We took the plunge and launched Drifted”

At the start, we focused on creating the best car features, videos, news and event reports. Our team of volunteers were reporting from the United States, Europe, Asia, Australia and New Zealand.

Our original content and high-quality photography allowed us to rapidly grow our website’s audience, while also helping us to build up our Facebook following.

As Drifted evolved over the past decade we identified that our audience wanted more, so in response, we pivoted our content and developed the website to offer live streams, tuning guides, online games and editorials.

“It wasn’t always smooth sailing”

As with any business, it wasn’t always smooth sailing. We endured long periods with little traffic, negative revenue, team changes and many other challenges that startup media websites like ours commonly face.

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“We broke all of our previous traffic records”

The Winter of 2017 was a milestone period for us, as we broke all of our previous traffic records and soared past 1,000,000 page views in a month.

Looking to the future, we are committed to continue to produce high-quality content, grow our audience, enhance our community and expand into new verticals within the motorsport niche.

We have been online for over a decade and we can’t wait to serve you your favrouite drifting content for the next ten years.

Thank you for visiting us 🙏

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Drifted in numbers 🎌

  • 1,000,000+ Million monthly page views
  • 350,000+ Facebook fans
  • 81% North American audience
  • 16-44 Year old male demographic
  • Contributors in the United States, Canada, Europe, United Kingdom, Ireland, Russian, Australia, New Zealand and Japan
  • aHrefs Domain Rating of 51

In the media 👏

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Meet the team 💪

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Want to see who is behind the curtain at Drifted? Here is our talented team:

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Joe Terrell – Founder

Joe is an original Drifted founder and has been developing the content, strategy and technical direction of the website from the start.

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Bill Jefferies – Editor

Bill is a talented editor, writer and photographer and heads up our content team.

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Graham Watkinson – Photographer

Graham is an experienced drifting photographer. He works hard to bring you the best drift content from the UK.

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Chris Shaw – Photographer

Chris is our fresh Irish photographer, he spends his time capturing the best drifting content the Emerald Isle has to offer.

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Kris Szczepaniec – Photographer

Kris is a talented drift focused photographer that shoots our United States based coverage.

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Stuart Sheil – Photographer

Stuart is not only a great motorsports photographer but also the host of our weekly Assetto Corsa Facebook live stream.

If you would you like to join the Drifted team then check out our contributor page.


Contact us 📭

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If you are a fan, writer, photographer, game developer or advertiser, we would love to chat with you.

You can contact us here.


What people are saying about us 📣

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