Watch This And You’ll Get Why Japan’s Tuning Scene Still Hits Harder Than Anywhere Else

By Bill Jefferies
June 20, 2025
Reading time: 6 minutes

Ever wonder why Japan’s car culture earns its reputation for being next-level compared to everywhere else? Dino Dalle Carbonare (Dino DC) takes us on a tour to perfectly capture why many enthusiasts (including us!) believe no one does it quite like the Japanese. 

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Dino Dalle Carbonare (Dino DC) takes the Honda NSX to the heart of Tokyo in search of the people who make Japan’s tuning scene special.
Image credit: YouTube - What Makes Car Culture In Japan So Special Feat. Yuki Tsunoda

Rolling through Tokyo in a white, Red Bull-liveried Honda NSX, Dino provides a behind-the-scenes tour of Tokyo’s automotive underground. 

What’s different here is that this isn’t your typical “look at these shiny cars” video (you get them, too, don’t worry!). It’s more about the people, the stories, and the generational passion that makes Japan’s tuning scene hit different.

Grab a drink, as you’ll want to enjoy this one!

Meeting The Lifetime Enthusiasts

The journey starts with Dino talking to some of the passionate drivers who make the scene what it is. 

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Imagine growing up in a household with a Hakosuka, a Kenmeri, and two R34 GT-Rs!
Image credit: YouTube - What Makes Car Culture In Japan So Special Feat. Yuki Tsunoda

He chats to Meme, who’s reppin’ a modded Nissan R35 GTR NISMO Edition. Her automotive DNA stems from her father, who drove a Hakosuka, her mom with a Kenmeri (C110), and her brother with not one, but TWO Skyline R34 GT-Rs. (Talk about growing up in the right household!)

The Heart of It All – Daikoku Parking Area

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The infamous Daikoku Parking Area is transformed into the ultimate automotive experience at night.
Image credit: YouTube - What Makes Car Culture In Japan So Special Feat. Yuki Tsunoda

No trip to explore Japan’s culture would be complete without visiting the Japanese automotive Mecca, Daikoku Parking Area (PA).

In case you’re (somehow) not already aware of Daikoku, think of this as the unofficial headquarters of their car culture. It’s likely the most diverse and impressive car meet you’ve ever seen, multiplied by ten.

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Old-school traditions are trickled down to the younger generations.
Image credit: YouTube - What Makes Car Culture In Japan So Special Feat. Yuki Tsunoda

Sure, you’ve got perfectly stanced Mazda RX-7 FDs. But then you’ll also spot a wild Bosozoku-styled old-school Toyota Mark II alongside Kaido Racers that manage to make the stance culture look subtle.

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There’s certainly no shortage of creativity. Even if your creation isn’t everyone’s personal choice, that’s part of what makes it great.
Image credit: YouTube - What Makes Car Culture In Japan So Special Feat. Yuki Tsunoda

It’s not just JDM vehicles stealing the show, either. Diamond-encrusted Lambos? Check. Widebody Porsches? Absolutely. SUVs? Those, too!

This is what makes Japan’s scene so special – there are literally no limitations or judgment.

While JDM cars remain the main preference, the culture embraces just about everything with wheels and an engine, with the primary goal being to make it as outrageous as possible.

The Legends Behind The Scene

After soaking up the community vibe at Daikoku, Dino’s next stop is to meet the masterminds who helped shape the culture.

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After 30 years of ownership and THIRTEEN engines, this NSX has thankfully been driven as intended. (And then some!)
Image credit: YouTube - What Makes Car Culture In Japan So Special Feat. Yuki Tsunoda

He opts to visit none other than ADVANCE Technical Factory, where owner Masa-san showcases an incredible collection of NSXs. The star of the show is their demo car, which has been with them for 30 years and is currently on its 13th engine!

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A meeting of legends as Masa-san meets Miura-san, who’s in awe of the crazy NSX collection.
Image credit: YouTube - What Makes Car Culture In Japan So Special Feat. Yuki Tsunoda

Then, outta nowhere, Rocket Bunny‘s very own Miura-san drops by to share his origin story, and we’re willing to bet you can’t guess where it all began.

His inspiration came from a combination of old race cars and… Mad Max movies.

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Kei Miura gives a rare insight into where his journey began.
Image credit: YouTube - What Makes Car Culture In Japan So Special Feat. Yuki Tsunoda

If you thought that was surprising, before he was making wide-body kits that have helped shape the modern tuning culture, he was building amusement park equipment. Rollercoasters, specifically!

The journey wraps up at the airport, where Dino picks up Yuki Tsunoda. The F1 driver’s reaction to the NSX is priceless – “best car I’ve ever seen!” Coming from someone who drives million-dollar race cars for a living, that’s quite the statement.

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Yuki Tsunoda hitches a ride with Dino in the NSX and is left grinning ear-to-ear. (Partly due to joking at how it’s a little small for Dino!)
Image credit: YouTube - What Makes Car Culture In Japan So Special Feat. Yuki Tsunoda

Turns out Yuki’s JDM car roots run deep, too. His dad owns an S2000 (which we’re willing to bet has seen some sideways action), and it was actually the first car Yuki ever drove. He even remembers that his Dad once competed in an NSX in Gymkhana events during the drive.

Why It’s So Much More Than Just The Cars

I still maintain that Japan’s car scene is arguably the best in the world, but it’s more than that. It’s also about the deep-rooted passion that flows through the people behind the Japanese car culture.

I’ve been lucky enough to spend time in Japan and witness this firsthand. It’s like nothing I’ve seen anywhere else in the world.

Take the NSX, for example. In Japan, this car carries weight beyond its aluminum construction – it represents dreams and engineering excellence.

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When things come full circle, Yuki’s Red Bull F1 car provides a cool insight into the scale of these cars!
Image credit: YouTube - What Makes Car Culture In Japan So Special Feat. Yuki Tsunoda

There’s also a direct connection to racing heritage that spans all the way up to Formula 1. When Yuki sees that NSX, he’s likely seeing his own journey reflected back at him.

The culture revolves around OGs who actively pass on their knowledge to the next generation. Innovation happens when people are genuinely passionate and want to redefine what’s possible with unique ideas and creations, rather than simply chasing trends or seeking social media likes.

This is why I believe Japan’s tuning scene has more substance than anywhere else, because it’s built on something deeper than modifying cars. While Americans are busy (intentionally) running each other over at car meets, the Japanese continue to evolve the game for the better.

There’s a deep-rooted, passionate respect for machines, and engineering knowledge is passed down through many generations. This tradition connects everyone involved – from street racers to professional drivers, fathers to daughters, and past innovations to future possibilities, and it’s incredible to witness.

Written by:

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June 20, 2025

Bill is a writer and photographer who has been part of the Drifted team since 2015. His work extends to various print and online publications, including Wangan Warriors.

As part of the King of Nations team, he traveled extensively for several years, capturing top-tier international drift events worldwide. His hands-on experience, including rebuilding his own Nissan Silvia S15 drift car, gives him unique insights into drift car building and global drift culture.

When not behind the lens or keyboard, Bill can be found browsing classifieds for his next JDM project or shredding virtual tires on popular simulators like Assetto Corsa, CarX, and Forza.

You can learn more about Bill’s story here or follow his socials on X (formerly Twitter), Flickr, Facebook, and Instagram.